THE BASICS OF DIGITAL MARKETING
If you’re just getting your business off the ground or you are only beginning to dive into digital marketing for an established business, then you may feel overwhelmed by the world of digital marketing and unsure of where to even start. However, digital marketing doesn’t have to be a foreign concept for your business for long. With this guide to the basics, you can get a digital campaign moving and work to keep a strong online presence for your business for years to come.
Building Your Digital Presence
You need a solid foundation for your digital presence, which begins with an optimized website, the framework of your company blog, and social media accounts. You’ll also need to manage your web presence on sites you don’t control, like local directories and review sites.
Maintaining Your Marketing Materials
Many businesses make the mistake of thinking they can set and forget their digital marketing. While it does take a stronger effort to initially get your web presence established, you still need to regularly post content and interact with customers to keep your search engine ranking high and ensure a positive reputation. Increasingly, it is becoming more important to have an active presence online so that customers begin to associate a specific personality with your brand and have avenues for reaching or reviewing your company.
Managing Your Online Interactions
As you build a stronger web presence, you might see that more customers are responding by posting reviews of your business. Reviews are important to digital marketing, and they are another common pain point for businesses unfamiliar with the ins and outs of the digital landscape. However, with the right professional marketing services, it’s possible to guide the narrative of customer reviews by funneling them through customer support channels and responding kindly to any negative reviews that do find their way onto third party review sites.
Now that you know some of the basics, it’s time to formulate a detailed marketing plan for your business. G4H Consulting can help you do just that with comprehensive solutions, including web design, social media marketing, local optimization, content creation, and review management. To learn more, visit us online or call (585) 733-0366.