Getting positive online reviews from your customers is great and proves that your business is performing well. However, it’s not always easy to make sure all your happy customers leave a review, even if you have provided a top-notch service. So, when you get a positive review, you need to make the most of it. One positive review can get you many new customers. Here are five quick ideas to double the impact of your positive customer reviews:
Promote them on social media
When your business gets a positive review, share the news with others. You can create a story around the positive review and post it on Facebook, Twitter, etc. This will act as a testimonial for your business and will also help you spread the word about how well your business is doing.
Also, when your social media followers start liking or sharing these posts, your posts will reach out to a larger audience who may not be following you directly. These people could become your prospective new customers.
Tip: You can pin the positive customer reviews on Facebook and Twitter so that people who visit your page can see the reviews first.
Feature them on your blog
You can spin a great story around how your business is achieving continued success and winning customers’ trust. Write a meaningful blog that covers your positive reviews and highlights how you added value to your customers’ experience. This will help you convey a message that customer happiness is your top priority and you don’t mind going an extra mile to serve them better. You can personalize your blog post by adding photos of your team and the customers who posted the positive reviews. This will help you build a good online reputation for your business.
Give them a noticeable spot on your website
Your website is a very important touchpoint for your customers. If you have an interactive and impactful website with all the updated information about your contact number, email, list of services, and good reviews from your customers, you can definitely impress your potential customers. Feature your positive customer reviews at a prominent spot on your website to make sure that your website visitors won’t miss them.
Use it on your mailer/email campaigns
Marketing a positive customer review is a great way to spread awareness about your business. You can use your positive customer reviews as an opportunity to run a mailer campaign for your business. Make a contact list that contains the email addresses of all your customers or business leads and send them an email highlighting your positive reviews.
Thank your online reviewers
This should be your first priority whenever your business gets a positive customer review online. After all, your reviewer is the real star here and their words of appreciation can help you get more customers for your business. Respond to these reviews with a polite and thoughtful answer from your side, mention their names on your social posts to thank them, write them an email or call them up to let your customers know that you genuinely value their support. This can help you establish a long-term relationship with your customers and they might even recommend your business to their friends and family.
How can G4H help your business
As a robust online reputation management and customer experience solution, G4H’s social listening feature helps you track all your social mentions and comments, get more reviews from Facebook, Twitter, Google and Linkedin under a single dashboard. This will make it easier for you to learn about what your customers are saying about your business and respond to them on time. Also learn about G4H’s social engagement, social publishing and review marketing features to double the impact of your positive online reviews.
contact us at G4H to find out how it can add more value to your business.
It’s undeniable that customer reviews help other customers. As a result, 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews.
Customers value customer reviews because they consider genuine shared experiences from their peers more trustworthy than biased information provided by the business itself. Since customers find reviews important, search engines do too. The goal of an online search is to yield accurate, easily accessible information. This user generated content will sprinkle your business pages with relevant keywords, scooting it up in search rankings.
Search engines aim to connect customers with relevant information as quickly as possible. Each subsequent search becomes more specific as the customer grows increasingly informed–by the time customers come across online reviews, they already know what product or service they want. They just need to find the best business to fulfill their need.
Where do customer reviews show up in the customer journey?
As if snagging a spot on page 1 wasn’t challenging enough, now that mobile searches exceed desktop worldwide, page 1 has downsized. The top results in mobile queries are those with the highest ratings from the most reviews. Customers want immediate results, and are unlikely to scroll too far down on their phones when seeking on-the-go solutions.
Customer reviews also peek through in rich snippets. If coded correctly, search engines will display star ratings beneath your business that catch attention amidst long lists of organic search results, increasing click-through rates.
Next, on Google Maps, high ratings can be more enticing than local proximity; customers will often go the extra mile–literally–for a business ranked above its competitors. They’re paying for the experience, after all.
How can customer reviews drive a strong online reputation?
The more sites you have reviews on, the better, as an array of sources proves relevance and authenticity to search engines. With all these testimonials posted in harmony across the web, customers help explain to both each other and Google what your company is. Search engines also prioritize fresh, unique content, and new customer reviews keep company pages updated with zero maintenance.
Customer reviews also lower bounce rates. Since customers trust a customer review more than company posts, they will likely spend more time on review pages actually reading content rather than skimming for facts in formal business articles. Further, reviews will prompt readers to explore website to learn more about products and services mentioned by the reviewer. Longer time periods spent on your site with lower bounce rates leads to higher search engine rankings.
The easiest way to generate a steady flow of customer reviews is to automate the review collection process. Next, as you start collecting reviews, prompt customers to share their feedback to top review sites. Customer feedback is the most cost-effective form of advertising. A positive testimonial is more convincing than even the catchiest tagline. Not sure which sites your customers care about most? Look up “[your industry] + reviews” to find out where most customers are posting and reading reviews.
A brand identity fueled by the voice of the customer is both powerful and sustainable. Amp up review management efforts, launch to the top of search results, and watch as your positive business reputation promotes itself.
With G4H Consulting, you will be able to effectively handle these tasks and see the benefits of reputation management for yourself with the help of Review Lead software. To learn more, give us a call at (585) 755-0366, or schedule your review management consultation on our website.