The reputation of your business is critical to your bottom line, because customers are more likely to choose your company if previous clients have positive things to say about their experiences. More and more, businesses’ reputations are shaped by online reviews, which represent a key decision point for potential clients. Businesses with better ratings online tend to see more customers come through the door, but how do you gain control over what people are saying about your business? Obviously, you should provide exceptional customer service you can stand behind, but everyone has off days or miscommunications that could result in negative reviews that reduce your overall rating. That’s why reputation management is important. It helps you control the narrative when it comes to your online reputation, so you can grow and thrive through constructive customer feedback.

Monitoring What People Are Saying About Your Business
The first step in managing your reputation is knowing where you stand. You should have an active monitoring system for new reviews on major channels like Google and Yelp, so you can address any problems customers may have within a timely fashion.

Create Opportunities to Curb Negative Reviews
Negative reviews can be avoided when customers are given opportunities to provide direct feedback through your website, especially when this is followed up with solutions to correct the initial problem. When customers problems are solved more efficiently, negative reviews will go down and more positive ones may be created in the process.

​Make Positive Reviews Work Harder for You
Once you work to encourage customers to spread the good word about your business, you can make reviews work harder by posting them to social channels and your website.

With G4H Consulting, you will be able to effectively handle these tasks and see the benefits of reputation management for yourself with the help of ReviewLead software. To learn more, give us a call at (585) 755-0366, or schedule your review management consultation on our website.

Online reviews are a simple way for clients and customers to make their opinions about your business and services heard. Because online reviews are so accessible across multiple sites and services, they can have a significant impact on your online reputation. Regardless of whether your reviews are positive or negative, it’s imperative to read them to determine what you’re doing right—and how you can improve—to show your dedication to your consumers’ experience and satisfaction.

Recognize Positive Achievements
Although most businesses are highly-focused on the impact of negative reviews, it’s important to keep in mind that positive reinforcement is also a valuable tool. Positive online reviews can be a big morale boost for you and your employees, helping you to pinpoint the actions you’re taking that your customers like. Paying attention to the aspects of your products or services that your consumers find most attractive will help you tailor your business plan to focus more heavily on these aspects as you move forward.

Engage with Unsatisfied Customers
One of the major benefits of reading your online reviews is the chance to recognize negative experiences and take steps to correct them. If you come across a negative review that accurately reflects an unsatisfied customer, it’s important to take the right actions to address the situation. Rather than placing blame, contact the customer and ask how you can improve their situation or ensure their experience is more positive next time. Not only will you gain a single additional satisfied customer, but you’ll show anyone else who views the exchange that you take your customers’ experiences seriously and will make an effort to improve upon the aspects of your business that your customers don’t yet find satisfactory.

Do you need help managing your business’ online reputation? G4H Consulting is pleased to offer ReviewLead, social media marketing, and much more to help your business succeed in today’s web-savvy world. Please stop by our website to explore our full range of online services and solutions, or call us at (585) 755-0366 to discuss your needs.