WHAT IS REPUTATION MANAGEMENT AND WHY DOES IT MATTER?

The reputation of your business is critical to your bottom line, because customers are more likely to choose your company if previous clients have positive things to say about their experiences. More and more, businesses’ reputations are shaped by online reviews, which represent a key decision point for potential clients. Businesses with better ratings online tend to see more customers come through the door, but how do you gain control over what people are saying about your business? Obviously, you should provide exceptional customer service you can stand behind, but everyone has off days or miscommunications that could result in negative reviews that reduce your overall rating. That’s why reputation management is important. It helps you control the narrative when it comes to your online reputation, so you can grow and thrive through constructive customer feedback.

Monitoring What People Are Saying About Your Business
The first step in managing your reputation is knowing where you stand. You should have an active monitoring system for new reviews on major channels like Google and Yelp, so you can address any problems customers may have within a timely fashion.

Create Opportunities to Curb Negative Reviews
Negative reviews can be avoided when customers are given opportunities to provide direct feedback through your website, especially when this is followed up with solutions to correct the initial problem. When customers problems are solved more efficiently, negative reviews will go down and more positive ones may be created in the process.

​Make Positive Reviews Work Harder for You
Once you work to encourage customers to spread the good word about your business, you can make reviews work harder by posting them to social channels and your website.

With G4H Consulting, you will be able to effectively handle these tasks and see the benefits of reputation management for yourself with the help of ReviewLead software. To learn more, give us a call at (585) 755-0366, or schedule your review management consultation on our website.