It is no longer enough just to have a website. Your website design also has to have the right features in order to rank highly in search and convert your visitors into customers. Failing to have the right features for your site can sabotage all of your other efforts to drive traffic to your site. The features that internet users demand from websites are fluid—as technology changes, so do the ways in which people use the web. Therefore, it’s essential to not only ensure your features are up to date now but also to have a plan for assessing them periodically and making updates as needed. For digital success today, these are the features that you can’t afford to miss.
Text-heavy content is always a bad idea for websites, but you should be looking beyond images to video. Video content entices consumers to delve deeper into your brand and learn more about your products and services in a way that is engaging and memorable. This kind of content is also highly shareable, which helps to turn your site visitors into brand evangelists. If you have information that is complex and would make for dense, lengthy text, turn it into a video, where it will be easier to understand and much more accessible for consumption.
Over half of organic web searches originate on mobile devices—and some statistics put the number even higher, thanks to tablet, and voice searches. That means that more than half of the people who encounter your website are likely to find it on a mobile device. If your layout isn’t easy to navigate on mobile, then they will click away and find one of your competitors. Search engines are also beginning to penalize sites that aren’t optimized for mobile users, so this feature is increasingly key to your digital success.
When visitors are on your site, it should be visually appealing, and text should be minimized to make it easy to navigate. However, don’t minimize text so much that visitors don’t know what to do. Clear messaging, delivered succinctly is ideal, but not at the expense of complete clarity.
Let G4H's web design team help you win at digital marketing with web design—and redesign—that works. Get the features you need on our site with our web design team in Webster NY, or find out more about other services, like SEO, social media management, and more. Reach us today by calling (585) 755-0366.